About Us

FIDES has been established as a platform for independent dental entrepreneurs to come together, share their common experiences and learn from one another.

Our Mission

Recognising the importance of entrepreneurs and innovation in the UK dental industry, our mission is to foster a diverse, competitive and healthy dental market for the benefit of our patients, share best practice in the business of dentistry and provide an open and supportive environment for dental business owners and managers to learn from one another.

Our Values

To support this mission, we have established ourselves with the following values:


We recognise the symbiotic relationship between quality business and quality patient care. Our members seek to achieve the highest levels of patient care through innovation in treatment, providing excellent customer service and offering patients choice.


We are committed to independent entrepreneurs. These are individuals who are not reliant on institutional investment, can take a long-term, patient-centric view in their business planning and want to develop more than a ‘lifestyle’ business linked primarily to their own sales production.


We are not for profit ensuring low participation costs and therefore the widest possible membership.


We are focused on the business of dentistry and its unique challenges and opportunities. Whilst encouraging clinical excellence and development, FIDES is not a clinical or academic forum.


Our members are committed to being open with one another and sharing their experiences, both successes and failures. We are a social and informal organisation; prioritising open dialogue and networking.


We maintain eligibility criteria to ensure our Membership reflects our values and that all individual Members have something to offer the group.